Insights from the Industry Disruptors podcast

How Ashley Coalter Built a Property Empire.

Episode 8

This week on Industry Disruptors, Ajay Nayyar and Jordanne Whiley MBE sit down with property investor and founder of Lettme Invest, Ashley Coalter. Ashley brings his straight-talking insights into how he built a successful investment business from humble beginnings. From his roots on a council estate to managing a growing international client base, Ashley’s journey is full of real lessons for investors who want results without the fluff.

From Council Estate to Portfolio Powerhouse

Ashley grew up on a council estate and experienced the instability of being left by his father at a young age. His early career began in the trades, qualifying as an electrician before moving into electrical engineering and business ownership. After reading Rich Dad Poor Dad, Ashley’s view on assets and financial independence changed dramatically—and property investing became his focus.

Now, with more than 100 deals completed in just three years, Ashley has built a business that helps UK and international clients build property portfolios without the stress.

“I asked myself: am I creating freedom, or just another job? That’s when I started sourcing smarter.”

Why the North East?

Although based in the South East, Ashley strategically invests in the North East. The lower entry price point, higher yields, and stronger opportunities for cash flow made it a natural choice. His clients—ranging from first-time investors to those based abroad—follow his lead.

“You don’t need to invest near you. You need to invest where it makes sense.”

Portfolio Building with Purpose

Ashley prefers the term “portfolio builder” over “property sourcer,” highlighting the hands-on and high-touch service he provides. His process includes:

  • Understanding a client’s investment goals (cash flow, appreciation, or both)
  • Creating a bespoke investment roadmap
  • Sourcing and analysing suitable deals
  • Overseeing refurbishments with on-site project managers
  • Managing lettings and ongoing communication via WhatsApp groups

Clients receive a full breakdown of each investment, including video walk-throughs and costings, to ensure transparency.

“Photos can hide a lot. That’s why every deal comes with a full video and costed schedule.”

Trusted by the Industry

Ashley is trusted by both hosts, having worked with Hearthstone Mortgages on multiple deals. His experience as an investor himself gives him a crucial edge—he speaks the same language as the people he’s helping.

Ajay and Jordanne both agree: few people in the industry bring this level of detail, care, and practical know-how.

“There are very few people I trust to work with my clients. Ashley is one of them.” – Ajay Nayyar

The Bigger Picture

This episode goes beyond transactions—it’s about mindset. Ashley explains how he scaled his sourcing business, why estate agents often fall short, and how important it is to work with the right people.

Whether you’re a UK-based investor or looking to invest from abroad, this episode pulls back the curtain on the systems, partnerships, and mindset needed to grow a property portfolio the smart way.

Watch or Listen Now

Ready to see what building a profitable, passive income-focused property portfolio actually looks like? Tune into Episode 8 now and follow Hearthstone for more episodes on real estate, finance, and entrepreneurial truth-telling.

🎧 Watch the full episode on YouTube

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This article was produced by the team at Hearthstone Mortgages, led by Ajay Nayyar (CeMAP), Founder and Managing Director, and Jordanne Whiley MBE (CeMAP, CeRER, PhD), Office Manager and Senior Adviser. With deep expertise in specialist lending and a client-first approach, Hearthstone is dedicated to helping property investors and homebuyers make smart, informed decisions.

Learn more about the Hearthstone team.

Industry Disruptors Podcast

Podcast Hosts

Ajay is the Founder and Managing Director of The Hearthstone Group and established Hearthstone Mortgages in 2019 after excelling in the UK mortgage advisory space. He is an expert in mortgages, bridging loans, and protection, with a personal property portfolio and extensive speaking experience at investor and lender panels. Driven by a passion for empowering clients, Ajay continues to expand the Hearthstone brand, delivering invaluable knowledge. Outside of work, he is an award-winning actor and producer with over 20 projects to his name.
Jordanne is the Office Manager and Senior Adviser at Hearthstone Mortgages. An award-winning expert in mortgages, equity release, commercial property, bridging, development finance, protection, and will writing, Jordanne's dedication to helping clients achieve their dreams is unparalleled, reflected in her glowing reviews. Beyond her advisory role, Jordanne is a 4x Paralympic medalist and 13x Grand Slam tennis champion, bringing her Olympic-level ambition to Hearthstone's daily operations.

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